Our brand story is rooted in the personal story of our creator—a mom whose first baby was colicky, sleepless and dealt with extremely sensitive skin. While other parents were dressing their babies in precious outfits and snapping pics, this mom was simply trying to keep her baby comfortable. And it was that simple desire—comfort—that led to Little + Free.

As this mom found out, being a parent isn’t easy, and having a baby isn’t always what it’s Instagrammed to be. We love a perfectly timed picture as much as thenext person, but at Little + Free we think life happens in the outtakes.

Our clothes aren’t meant to inspire a picturesque moment, but instead designed to make all the moments between pictures a little easier on you and your kids.
Too often parenting can feel like a #fail, but the best part of being little is being free to play, explore, and make all the blunders along the way. That may not always be picture perfect, but it’s a pretty amazing journey. We’re just here to hopefully make the road a little less bumpy!